http://www.youtube.com/watch?v=saIXzCoGHbU
One technique this ad uses is wit and humor. This commercial is funny because they use an old childhood story, the pigs and the market story, in order to try to make their business more appealing to a bigger audience. Not only do they use this story but they take it to the next level by having the pig be in a human's car being dropped off at home.
This ad also uses the need to feel safe, because the insurance agency wants you and your possessions to be protected. They're using the story of the pigs and the market to back up the fact that Geico will save you money. They are saying that Geico, not only, saving you money, but also keeping you and your possessions is as true as the pig saying "Weeee"all the way home.
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