Sunday, January 13, 2013

Entry 13: Range Rover Print Ad

This ad caught my eye really easily. To start off, it has a picture of two rhinos and then a Range Rover. Rhinoceros are typically thought of as strong, enduring animals. Land Rover wants people to associate the Range Rover with a rhinoceros, or it wants people to think that the cars are really strong, and able to go through anything. The fact that they can handle anything satisfies the need to feel safe. If one is ever stuck in a tough situation, but they have a good car, they can get through it.

The ad also uses the need for prominence. Range Rovers are known as high class, expensive cars, and they still maintain that reputation while in a pool of mud. The car still looks extremely clean, yet it is in a pool of mud.
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1 comment:

  1. UnknownMarch 18, 2013 at 7:40 PM

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