Apple iPhone 5 Ad

http://www.youtube.com/watch?v=V4IRsCjMqdI

This ad is very intriguing. The first thing you see is a completely white background with a chalkboard in the foreground. Written on the chalkboard is some very confusing scientific equations that show for only a couple seconds, making you more confused. After confusing you, and leaving you in wonder, they cut to a picture of the iPhone 5, which looks very sleek and elegant, and makes you completely forget how confused you were two seconds ago. Instead, all your attention is drawn to this beautiful black phone, with the white background still behind it. After looking at phone for a couple more seconds, you begin to realize what's actually going on on the screen. The display on the phone is vibrant colors, which makes the screen look even better.

Not only do they make the phone look extremely desirable and intriguing, but they make their company clear as well. At the end of the ad, they show a white screen with only a black apple in the middle of it. Apple is so known, that just by seeing an apple, you know what company this commercial is for, if you did not already know by the phone. Apple has a lot of different kinds of the same commercial for the same product. This one related to physics, but they have one that relates to everything.

They end the ad saying, "Well I guess the laws of physics are just like general guidelines." This is implying that the phone breaks the laws of physics, which makes it seem like it not only very special, but also very advanced for its time. This ad was very effective, because it was so simple and clean looking that it made you focus more on the phone.