This ad for Diet Coke is very effective. It uses your physiological needs to entice you. Most people enjoy soda, even though they try not to drink too much of it. The fact that there is a soda on this ad at all makes someone stop and look. Diet Coke is so well known, too that anybody could see the red and gray and know exactly what its for.
They use magic ingredients to try to say that Diet Coke is better for you in the morning than coffee, and that it will wake you up more. Coffee is completely natural, while Coke is not. So basically, they are saying that their man made drink, is better than a drink made directly from something grown in nature.
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