Pacsun Ad: Entry 3

I've come across a lot of Pacsun ads within the last week, and even though these are not the ones I have been seeing, I realized that all Pacsun ads are the same. They all use a need for affiliation, because they all have at least two people in it. The two people are always guaranteed to be smiling or laughing, or all have the same expressions group wide. Just the look their faces have are enough to demonstrate how close the people are to one another.

As if putting a lot of people together wasn't enough, in every single ad I have ever seen for Pacsun, the group of people is always having fun. Whether they are in their bathing suits at night, implying they have had a long day on the beach, or they are all holding skateboard and surf boards, implying they are about to have a long, fun day, the ads always make it seem like the group of friends has some great times together.

Even though it isn't really prominent in these two ads, I've also noticed that Pacsun uses teenagers of both genders in their ads, and usually the guys are really attractive, and the girls are really pretty. They probably use this to attract both males and females to their ads more. If a teenager is flipping through a magazine and they see another person their age who they think is really attractive, chances are they are going to stop and look at the ad for awhile.

Pacsun uses a lot of ways to intrigue people in their ads, and they use the need for affiliation the most. In every Pacsun ad, they use a big group of friends having fun, which implies that if you buy their products you too will have a big group of friends who you have fun with.