First Entry: Nike Ad

In this Nike ad, there's many things they do to try to draw you in. First, looking at just the picture itself, it's noticeably split almost down the middle with one side being dark, and one side being light. The team in yellow has dirt on their uniforms, suggesting they have played a long, hard game. The fact that they are making a wall in order to protect their goal, shows that maybe their long game is not in their favor. They also look a little frightened about what could happen next, and they seem a little intimidated by the person who is going to shoot the PK. Behind them, you don't see any of the audience. The stands are completely black, with faint outlines of people. Now, on the other, lighter, side, one man stands alone with the ball, in his silver uniform. He looks determined, like he knows that he is going to score, which will win him the game. Everywhere around him is light, including the audience, and his whole person. He is standing like an authority figure, and he looks extremely confident.

Above the lone man, are the words, "The moment lasts a second. The legend lasts forever." Just the way these words are phrased, typed, and ordered makes them seem so inspirational. They seem like they are saying that one thing that you do while playing your sport of choice could make you or break you. By saying this, Nike is implying that by wearing their gear you will automatically be better at whatever sport you play, and when you're better, you can turn into a legend. The way that the one man stands out says that by wearing Nike you will stand out and be special as well.