Maybelline Ad: Entry 4

http://www.youtube.com/watch?v=LKA5jjvgBPE

This Maybelline commercial was actually really obnoxious. It was really flaunty and showy, and something about it just irked me. I think it definitely used the need for attention, that was obvious. I also think, however, it used the need for prominence. It also used repetition a lot.

The need for attention was the most obvious thing to see in this ad. It had a girl with extraordinary, almost unrealistic eyelashes getting attention from multiple guys. If you are a boy, chances are that you don't know that every girl strives for eyelashes like that. Within ten seconds of the ad most girls are wondering how they can get those eyelashes, and most know that the mascara alone won't do it for them, but they are willing to try anyways.

The reason I think it has a need for prominence is that the girl looks like she's a spy, and the way she's dressed she seems really classy. She fights all these guys, and continues on her way. The fact that she does that so easily makes her seem so admired and respected. The ad is trying to say that if you use their product, it would give you eyelashes like hers, which in turn would make you respected and admired. She also comes off as a spy, which to most people, seems like a really high, and important social rank.

They used repetition a ton in this ad. Whenever they would say something that the mascara did, they would put it in huge letters on the screen. They also repeated the words one by one a lot, which is the name of the mascara.

They used a lot of advertising techniques in this ad, and it definitely worked. It didn't necessarily work well, because instead of liking the commercial I really disliked it, yet I will remember it.